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Visual Arts Career Day: Home

Students of the Visual Arts Career Day will learn how to think creatively about how you market yourself using a variety of social media networks as well as setting up an online portfolio.

Helpful Marketing Resources

Marketing Tips

When thinking about marketing your work online...

  • Think Simple! Don't feel like you have to dive into every social media and online network. 
  • Start Small! Only use social media and online networks that work for you. Build your community where it is.
  • Be Yourself! This allows your art to shine.
  • Be Adaptable! Technologies change, so marketing strategies will naturally change. Go with the flow.
  • Think Creatively! Sometimes you have to think outside the box like Caren Goodrich did when she went looking for her niche. 
  • Build Your Community! Build your follower community by viewing artist blogs, websites, and social media networks. Comment, favorite, and share their content.
  • Keep Brand Consistency! The thumbnails below link to larger images of a consistent brand example. 

     
Paintspirationart

Etsy

Facebook

Twitter

Pinterest

Protecting Your Work From Copyright Violation

  • Do not post high resolution copies of photographs taken of your work. Always reduce the size of the image before posting.
  • Include a watermark on all of your online images. Consider making the watermark a link back to your online portfolio/website. Additionally, make sure the watermark is prominently placed on your photo, not just in a corner of the photograph.
  • Periodically take the time to reverse image lookup your photographs using http://images.google.com
  • Include a copyright notice on your website. Sample notices can be found by doing a simple Google search. 

What Do You Do If Your Work Is Stolen?

  • Take screenshots and copy the URL of the site where your photographs are found. This is your proof in case the site changes in any way.
  • Look up the domain name for the offending website using http://www.whois.net. A domain URL should be provided that will link to the domain host with detailed admin and registrar information. When a registrant is US-based, you are protected by the Digital Millennium Copyright Act (DMCA)
  • Locate the host/domain abuse e-mail address and e-mail a cease and desist letter. 
  • Request that search engines remove the webpages that violate your copyright (Google; Bing).