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COMM 221: Discourse in Political Campaigns and Social Movements: Political Campaign Analysis

Campaign Practices Resources to Consult Often

Political Sources

Television/Radio Media Sources

Library Resources

Top 10 Senate Races

Top Senate Races, 2018

Website Analysis:
When searching candidate websites, use these tips to help:

  • Locate the About page or Issues page
  • Identify the use of challenger and/or incumbency strategies
  • Identify emphasized leadership qualities such as trustworthiness, competence, experience, open-mindedness, reliability, etc.

Social Media Analysis:
When assessing the use of social media tools, use these tips to help:

  • Choose a social media outlet (i.e. Facebook, Twitter, Instagram)
  • Search a candidate's name and look for the blue check mark for official profile verification 
  • Look for the use of links to campaign websites or other communities
  • Look for the use of mobilization (i.e. event invitations, geographic locations, etc)

Voter Registration Analysis:
When analyzing voting behaviors, use these tips to help:

Debate Analysis:
When critically assessing debate practices, use these tips to help:

  • Locate a Senate Debate from C-Span using THIS LINK 
  • Think through the following questions:
    • Do the candidates speak directly to the issues?
    • Do they provide specifics?
    • Do they relate issues to an overall theme?
    • Do the candidates use facts to support their image? 
    • Keep in mind the question: What did I learn? vs. who won?

Ad Analysis:
When locating and analyzing television advertisements for meaning, use these tips to help:

  • Identify the function of the ad (i.e. praise, attack, defend)
  • Identify video style (i.e. production techniques, camera angle, lighting, music, images, people)