A gateway into the study of intercultural communication, public relations and marketing communications, this edition provides a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives.
Provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts.
Google Scholar is a specialized Google search allowing users to narrow results to scholarly literature including articles, theses, books, abstracts and court opinions. Some resources are directly accessible on the internet, while others are available through library databases and interlibrary loan.
Covers a wide variety of communication topics including journalism studies, advertising, public relations, broadcast and film studies, political communication, ethics, media history, communication policy, political economy and new media.