COMM 344: Listening: A Relational Approach to Sales: Database & Web Resources

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Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.

Publishes articles on marketing management and communication issues.

Original articles and research selected through blind review that advances knowledge in the areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics.

Original research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports. Search within this publication for the term "sales" to find relevant information.

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