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COMM 344: Listening: A Relational Approach to Sales: Company Research

EBSCO's Business Source Premier Database (Company Research)

EBSCO's Business Source Complete includes company profile MarketLine reports in addition to business-related articles from scholarly and trade publication journals.


Step 1: Browse or Search for a Company Profile

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Step 2: Explore the Company MedTrack Report

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Hoover's (Company Research)

Hoover's delivers comprehensive company, industry, and market intelligence that drives business growth.


Step 1: Lookup Company Information

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Step 2: Explore the Data Provided After Searching for Company Name

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LexisNexis Academic Database (Company Research)

LexisNexis includes company information for over 80 million companies. Search by name or using the ticker symbol.

Step 1: Lookup Company Information

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Step 2: Explore the Data Provided

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**NOTE: You can also choose the Company Dossier option (at the bottom of the Get Company Info box). Choose Find a Company and type in the company name or ticker symbol. Finally, select Only Show Headquarters Locations to complete your search.

Company Research

Questions Asked When Company Researching...

  • Competitive Analysis: Who are the major competitors to your company? What products and/or services are represented by your competition? What are the Strengths, Weaknesses, Opportunities, and Threats (SWOT) for your company and its competition? 
    **Use LexisNexis Academic to find competitors. Expand the box titled "Get Company Info", and choose "Company Dossier." Type your "Company Name" and check the box stating "Only Show Headquarters Locations"When a record is retrieved, look under the "SnapShot​" section on the left and choose "Competitors."
  • Products and Services: What products and services are a part of your company and its competition?
    **Use LexisNexis Academic to find products/brands. Follow the steps above, but instead of "Competitors," choose "Brands."  
    **Use the company's website. Products are often listed.
    **Do a Google search for the company's annual report in order to locate products and services. Example Search: [company name] annual report 2013 

Public Vs. Private Company Research

Public Companies: Trade on stock exchanges and issue stocks. 
Private Companies: Do not trade on stock exchanges.

Determining Public Vs. Private Companies...

  • Look up the company in LexisNexis Academic. Publicly traded companies will have a ticker symbol (a 3-letter symbol in parenthesis).
  • Look up the company in Yahoo! Finance. Look for a ticker symbol and check the News & Performance of the company you are researching.
  • Look up the company in the Forbes-Yearly Lists using the following lists: America's Largest Private Companies and America's Best Small Companies. 
  • Look up the company in the Inc. 5000 Company List. This resource provides a list of 5,000 private companies compiled by Inc. magazine (published yearly).