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FIN 455: Equity Analysis & Valuation: Industry Research

Professor Jenny Simmers

Industry Research

This page provides tips on conducting industry and market research. This type of research generally analyzes market share, key competitors and peers in an industry, industry size and trends, business environment and risks. Market research also analyzes demographics and consumer behavior. 

Sources and Instructions for Industry Research

Browse First Research industry reports through Mergent Intellect to find industry descriptions, quarterly updates, trends and opportunities, and financial information.

 

Industry Research Tips

Questions Asked in Industry Analysis...

  • Industry Codes: What is the designated S.I.C or NAICS classification codes for the industry? 
  • News, Trends, and Forecasts: Where is the industry now? Where might it be in 1-5 years? Is the industry in growth or decline mode?
  • Economic Indicators: What factors might influence the economic forecast of the industry? Is the industry cyclical or non-cyclical? How much does the price of commodities used in production affect the overall price?
  • Market Shares: Who are the dominant players in the industry (companies & countries)? What is the size of the market that they control or influence?
  • Financial Information: What is the total financial size of the industry? 
  • Innovations: Is the industry innovative with new products? Are the products on a predetermined cycle (certain times of the year designated for new product announcements)?
  • Legal Issues: What are the current or future regulatory issues effecting the industry? What are the major state, federal or international bodies influencing the industry? Are there pending bills or regulations that may have a significant impact on the industry?