COMM 344: Listening: A Relational Approach to Sales: Citation Style

Company profiles, such as Market Research reports or profiles, generally do not have a personal author, though these resources still need to be cited within your research. Consider the following citation options:

• Use the corporation name or trade organization name for the author (e.g. Starbucks Corporation)
• Use the name of the market research firm that provided the report (e.g. Euromonitor International or Marketline)
• When you cannot identify either of the above options, use the name of the database used to retrieve the information (e.g. Hoover's)

Company Profile Citation Example

Datamonitor. (2011, September 29). Starbucks Corporation company profile. Retrieved from Business Source Complete database.