LibGuides: COMM 324: Persuasion: Home

Books

Hey, Whipple, Squeeze This by Luke Sullivan
Call Number: eBook
ISBN: 9780470267714
Publication Date: 2008
Part how-to and part exposé, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Killer Facebook Ads by Marty Weintraub
Call Number: eBook
ISBN: 9781118151532
Publication Date: 2011
How-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Mass Moralizing: Marketing and Moral Storytelling by Phil Hopkins
Call Number: eBook
ISBN: 9780739188521
Publication Date: 2015
Makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves into commodities.
Seducing the Subconscious by Robert Heath
Call Number: eBook
ISBN: 9781119967620
Publication Date: 2012
Explores the complexities of our relationship to advertising using approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising on our lives.

Advertising History Online

Ad*Access Project - Duke University
Images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Subject areas include: radio, television, transportation, beauty and hygiene, and World War II,
Ad Council - The Classics
Public service campaigns on behalf of non-profit organizations and government agencies from the organization's 70 year history.

Database Resources

Searching EBSCO Databases:

After clicking on Academic Search Complete, all recommended EBSCO databases* (so marked) can be searched simultaneously by clicking "Choose Databases," checking the box next to the database name and clicking OK.

Academic Search Complete* This link opens in a new window
This multi-disciplinary, full-text database provides full-text journal coverage for nearly all academic areas of study as well as nearly 4,000 full-text scholarly publications.
APA PsycArticles* This link opens in a new window
Why include a psychology database? You may want to look into the psychology of persuasion to understand methods used in advertisements.
Business Source Complete* This link opens in a new window
Full-text from scholarly journals and trade publications covering all areas of business, including marketing, management, accounting, banking, finance, and more.
Communication & Mass Media Complete* This link opens in a new window
Full-text, indexing and abstracts for many top communication journals covering all related disciplines, including media studies, linguistics, rhetoric and discourse.

Additional Databases

Nexis Uni This link opens in a new window
Nexis Uni features more than 15,000 news, business and legal sources from LexisNexis, including U.S. Supreme Court decisions dating back to 1790.

Recommended Journals

Advertising Journals

Links to individual journals are best used for browsing. To search these titles and more at the same time, perform a multi-database search as described under "Searching EBSCO Databases."

Advertising Age
Provides articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
Adweek
Publishes articles, news, and product information about the advertising and marketing industry.
Journal of Advertising
A public forum that reflects the current understanding of advertising as a process of communication and its role in the changing environment.
Journal of Advertising and Research
A research and development tool for professionals in all areas of marketing including media, research, advertising and communications.
Psychology & Marketing
Original research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports.

Darla Haines

Contact:

Library Director / Technical Services Librarian
MU Funderburg Library: Office #109
Phone: 260.982.5949
Email: dvhaines@manchester.edu

Subjects: Art, Education, English, Gender Studies, History, Music, Peace Studies, Philosophy, Psychology, Religion, Theater

Advertising News Online

Ad Age
The leading global source of news, intelligence and conversation for the marketing and media community.
Ads of the World
An advertising archive and community that shows creative ad campaigns daily from around the world.
Ad Week
A resource of news for marketing, media and advertising professionals.

COMM 324: Persuasion: Home