LibGuides: BUS 461: Marketing Research: Home

Recommended Books

Introduction to Qualitative Research Methods by Steven J. Taylor; Robert Bogdan; Marjorie L. DeVault
Call Number: eBook

ISBN: 9781118767290

Publication Date: 2015

This practical, comprehensive guide to the collection and presentation of qualitative data describes the entire research process -- from design through writing -- illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice.
Marketing Research for Small Business: an Efficient and Effective Functional Approach by David J. Smith
Call Number: eBook

ISBN: 9781536140446

Publication Date: 2018

Focuses on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques.

Recommended Databases

Searching EBSCO Databases:

After clicking on Academic Search Elite, all recommended EBSCO databases* (so marked) can be searched simultaneously by clicking "Choose Databases," checking the box next to the database name and clicking OK.

Academic Search Elite*
This multi-disciplinary, full-text database provides journal coverage for nearly all academic areas of study as well as 1,100+ full-text, peer-reviewed publications.
Business Source Elite*
Full-text, along with abstracted and indexed scholarly journals and trade publications covering all areas of business, including marketing, management, accounting, banking, finance, and more.
Google Scholar
Google Scholar is a specialized Google search allowing users to narrow results to scholarly literature including articles, theses, books, abstracts and court opinions. Some resources are directly accessible on the internet, while others are available through library databases and interlibrary loan.
Mergent Intellect
Provides access to private and public U.S. and international business data, industry news, facts and figures, executive contact information, and industry profiles. Also includes demographic data from the latest census report and a job search database.
Newspaper Source*
Full text for 25 national and international newspapers, as well as television and radio transcripts from CBS News, CNN, FOX News, and more.