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BUS 461: Marketing Research: Phase 4: Results

Phase 4 Objectives

Phase 4: Synthesizing Results Objectives:
Your group will be responsible for:

  • Synthesizing and reporting your major and minor findings based on your initial expectations
  • Providing a conclusion that confirms or warrants revision of your initial expectations and that:
    • states how your research project could be implemented in a greater marketing setting... OR 
    • states how your project may impact the marketing industry/practice
  • Presenting results to the class and client
  • Performing a peer review of your group members

PowerPoint Presentations

For any presentation you give, keep text to a minimum and instead, describe your talking points with images (keeping in mind the user of Creative Commons licensed material to avoid copyright violations).

Microsoft PowerPoint
PowerPoint 2010 or 2013 can be found on all Manchester University computers, including the laptops that can be checkout at the library.  

Prezi Presentations

Prezi allows for a more visually stimulating presentation, but be cautious when using the zoom feature. You don't want to make your audience sea sick! 

Creative Commons Images

Looking for images to include in your presentation? Be sure you utilize Creative Commons licensed material

creative commons

  1. Navigate to
  2. Choose either a Google Images or a Flickr image search and enter your search terms in the box provided.
  3. Images that appear will be labeled for reuse and can be freely used by citing the source.

For help with locating the correct CC license, please use the Book An Appointment button found on the Home page of this guide.

Infographic Creation With Canva

Canva is a software for graphic creation. Canva recently released a new infographic feature that allows you to visually represent your data. Use the resources below to get started.

Canva Tutorial: Create a Slick Infographic in 15 Minutes



Tutorial: How To Create An Infographic In Minutes
 Source: Kimberly Ann Jimenez, 

Marketing Research Project & Literature Review: Final Document


Sample Marketing Research Project & Literature Review 

Click the document image to view a sample project and literature review. This is for example-sake only in order to provide you with a list of sections that should be included in your final document, keeping in mind that not everything included will be relevant. 

NOTE: The thesis in this example is missing the inclusion of the research question since this was an implementation project.