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Phase 4: Synthesizing Results Objectives:
Your group will be responsible for:
Synthesizing and reporting your major and minor findings based on your initial expectations
Providing a conclusion that confirms or warrants revision of your initial expectations and that:
states how your research project could be implemented in a greater marketing setting... OR
states how your project may impact the marketing industry/practice
Presenting results to the class and client
Performing a peer review of your group members
For any presentation you give, keep text to a minimum and instead, describe your talking points with images (keeping in mind the user of Creative Commons licensed material to avoid copyright violations).
PowerPoint 2010 or 2013 can be found on all Manchester University computers, including the laptops that can be checkout at the library.
Choose either a Google Images or a Flickr image search and enter your search terms in the box provided.
Images that appear will be labeled for reuse and can be freely used by citing the source.
For help with locating the correct CC license, please use the Book An Appointment button found on the Home page of this guide.
Marketing Research Project & Literature Review: Final Document
Sample Marketing Research Project & Literature Review
Click the document image to view a sample project and literature review. This is for example-sake only in order to provide you with a list of sections that should be included in your final document, keeping in mind that not everything included will be relevant.
NOTE: The thesis in this example is missing the inclusion of the research question since this was an implementation project.