This page provides tips on conducting industry and market research. This type of research generally analyzes market share, key competitors and peers in an industry, industry size and trends, business environment and risks. Market research also analyzes demographics and consumer behavior.
Research can be done using library databases such as First Research, ValueLine or Business Source Complete according to the instructions illustrated below. Or, consider using some of the suggested websites for sources such as government data or trade and professional associations.
EBSCO's Business Source Complete includes company profile MarketLine reports and Barnes Reports in addition to business-related articles from scholarly and trade publication journals.
Step 1: Browse or Search for an Industry by keyword or NAICS code
Here is an example of searching by NAICS code
Step 2: Limit your results by Source Types. Choose Industry Profiles (where you will find Marketline and Barnes Reports).
Questions Asked in Industry Analysis...